AKJOHNSTON Group partnered with Jellysmack and created an immersive, bold, electric, and colorful creator lounge at the Hyatt in Anaheim, California.
Guests could enter the world of Jellysmack through an immersive, coral-inspired arch. Floating above, an installation of jellyfish-inspired fabric waves fluttered in the wind, with bold neon branding on top. Jellysmack creators were able to recharge their phones and hang out at the Jelly Reef, a JS ombre color-blocked stadium seating lounge. The entire area was decked out with nostalgic games that we gave a modern touch. After playing and creating their content, guests were invited to relax at the Jellysmack bar.