title. Levi's 501 Day Party
city. Los Angeles, CA
scope. production | fabrication | print | tech | i&d
501® Day was a hit with Hailey Bieber’s new campaign featuring designer Heron Preston at the Levi’s® Haus in Los Angeles! Heron was in his element customizing Levi’s denim inside a custom built orange acrylic platform.
Inside the house guests enjoyed their close up photo moment sitting on the 501® Day swing and checking out the custom fabricated timeline wall of Levi’s® history. Full vinyl mural walls of Hailey and Heron showcased the new campaign surrounding the iconic 501® jean.
Performances were given on an orange stage with a floor to ceiling LED screen behind playing various content throughout the night. To elevate the orange theme further, the backyard was covered with cafe lights that glowed orange above.