title. Levi's Festival Party
city. Indio, CA
scope. fabrication | print | staging | i&d
Our team took over the Sands Hotel and floated Snoop Dogg and Wiz Khalifa in the pool with a custom built shade structure while running significant audio and power infrastructure. We rebranded the hotel property with an entire “Levi’s Brand” overlay from rooms to the parking lot. Tapping into all the departments within AKJOHNSTON, we were able to compliment the project with cost-saving services.
Between guest arrivals and various events, we set up new surprising elements at a full hotel takeover in the Coachella Valley. Highlights included wood shade cabanas, and dressing rooms in the custom tailor shop to fuel selfies and press photos for days!
Additional production support was brought in to logistically support the events that spanned two days at the stunning Sands Hotel and Spa - where we made our mark at the event but loaded out flawlessly to protect the pool and property from ever knowing we were there! [Agency Credit: Sunset Studios]