Levi's 501 Day

501® Day was a hit with Hailey Bieber’s new campaign featuring designer Heron Preston at the Levi’s® Haus in Los Angeles! Heron was in his element customizing Levi’s denim inside a custom-built orange acrylic platform.

Inside the house, guests enjoyed their close-up photo moment sitting on the 501® Day swing and checking out the custom fabricated timeline wall of Levi’s® history. Full vinyl mural walls of Hailey and Heron showcased the new campaign surrounding the iconic 501® jeans.

Performances were given on an orange stage with a floor-to-ceiling LED screen behind playing various content throughout the night. To elevate the orange theme further, the backyard was covered with cafe lights that glowed orange above.