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Paper Girls @ Outside 

Across from the main stage at Outside Lands Music and Arts Festival, Prime Video brought surreal-reality to San Francisco with a bold Paper Girls experience. The new series - based on the comic by the same name - is about four young girls who, while out delivering papers during the “Hell Day” 1988, become unwittingly caught in a conflict between warring factions of time-travelers, sending them on an adventure through time to save the world. To celebrate the new release of the show Prime Video tapped agency, AKJOHNSTON Group to invite guests in and experience this firsthand.

“We wanted to amplify themes from the show with a general look of wonderment with colors and visuals from the series premiere - now streaming on Prime Video - which is what we and our agency partner seamlessly executed,” explains Prime Video’s Jen Verdick, “so much, that one out of every six ticketed attendees of the festival stopped by!”

Paper Girls’ own star, Riley Lai Nelet, even popped in for an impromptu shoot, as well as a handful of surprise guests like Rami Zein, Talia Jackson, Tyler Oakley, and Bella LeBaron. To the 200,000+ guests who came to enjoy sets by SZA, Green Day, and Post Malone, Paper Girls’ visually electric activation was the perfect complement to Outside Lands’ unmatched energy!