title. Hyundai Super Bowl Live

date. 01.24.19 - 02.04.19

city. Atlanta, GA

scope. fabrication | graphics | logistics


We were commissioned by Advantage Marketing for Hyundai Motor America to bring to life four outdoor live spaces that embodied the values and performance of Hyundai Motor for their title sponsorship of the 2019 Super Bowl LIII in Atlanta.  The eight-day activation needed to live outside in the rain, wind, snow and mud while hosting over 100,000 guests throughout its activation leading up to the Big Game!  Our 4,500 square foot FamJam space showcased four vehicles and large format games for all to enjoy as the anchor space within the activation. 


Our satellite NEXO stage celebrated Hyundai’s commitment to environmentally and sustainable community with a live-painted mural and daily panels celebrating Atlanta’s culture and Black History Month.  Our performance Motorsport space showcased with simplicity, the new Veloster N; and our final space gave fans a memorable photo opportunity that all guests were talking about!  In this final area, we created a field tunnel complete with cryo fog and a slo-motion video so fans could be #DrivenByHyundai in a shareable moment that had us rushing on day 2 to add 150-feet to our line because it was so popular!  All together: We told the Hyundai story through memorable vignettes touching on all things that make Hyundai great at Super Bowl LIII!

[Agency Credit : Advantage Marketing]