At BMF Fest in Houston, TX, we designed and produced an unforgettable activation to promote the TV show 'El Gallo de Oro' on Vix. Vendor stalls offered interactive immersion, food and beverage experiences, and brand sponsorship opportunities. The ambiance was enhanced with cafe lights, papeles picados, and a central photo moment. Guests enjoyed hairstyling by Natalie Gonzales Barrera, braid making, and a delightful churro cart. Benches and picnic tables provided a place to relax, play tabletop games, and savor the various food stall options. An activation that left an indelible mark on all senses, celebrating 'El Gallo de Oro' in a unique and memorable way.