Live Mas Live

Taco Bell enlisted AKJOHNSTON Group as their experiential partner to host two events in the same day. In the morning, engage and delight market analysts, and at night feed the Taco Bell fandom in an exciting way.

AKJOHNSTON concepted, designed, and built out distinct food experience zones where attendees were able to taste the more than 10 new menu items coming to Taco Bell in 2025.

From taco ice luges, to sauce taps under dripping neon, to a Mexican night market, AKJOHNSTON found new ways to deliver food, and fun to more than 400 fans.