Toms LaLaLand

To celebrate the synergy between two purpose-driven brands, TOMS and La La Land Kind Cafe, AKJOHNSTON Group developed and executed a dual-location activation in Los Angeles—Santa Monica and The Grove. Our team led the creative strategy, design, fabrication, and full-scale production of a collaborative campaign that brought both brands together in a seamless, experiential way.

The activation included large-scale vinyl installations, bespoke environmental graphics, and branded assets that reflected the shared values of optimism, community, and creativity. Central to the experience was the TOMS Family Casting Call, a campaign element produced by AKJOHNSTON, including the design and development of a dedicated microsite to support digital engagement and submissions.

From onsite visuals to digital strategy, our team ensured a cohesive brand narrative across every touchpoint. The activation drove foot traffic, expanded reach, and elevated visibility for both brands in high-traffic lifestyle destinations—offering guests a meaningful, interactive experience that celebrated community and connection.