title Love, Victor Tour
date. 06.12.21 - 07.21.21
cities. Downtown Disney, Santa Monica, Chicago and New York
scope. production | fabrication | print | tech | tour
To celebrate Pride Month and the June 11th release of Season 2 of Hulu’s Love, Victor, Hulu tapped AKJOHNSTON Group to create iridescent closets that guests are able to photograph, boomerang, or even physically come out of when we are in their town or at the Disneyland Resort to celebrate Pride and the courage it takes to live an authentic life.
At the end of “Love, Victor” season one, our charming lead takes a big, brave step in his life and comes out as his authentic self. The Hulu and AKJOHNSTON Group’s activation honors and amplifies the many different shades of love and self-expression that the LGBTQ+ community embodies.
On Friday, June 11th, the cast of Love, Victor caught up with the Santa Monica activation and met with fans and members of the press community in celebration of the sophomore season release. Of course, Instagram photos and videos may have also come out of it Friday through the weekend.
To amplify this further and reach national audiences, we will popping up next in Chicago's (Boystown, June 18-20) and wrapping up the month at the iconic Stonewall Inn, at the heart of New York City (June 25-27.) If you are in Southern California at Downtown Disney, during the month of June until July 5th, guests can come express themselves at our bold and colorful photo activation where anyone and EVERYONE can shine, shimmer, and reflect the life you deserve to live!