PUMA and Journeys partnered with their newest sponsor, Lil’ Tecca, to bring this traveling bodega-inspired, Suede Market, to life! The exterior of the box truck was wrapped in a wheat-paste-style graphic to fit the bodega theme. An ice machine held twenty shoeboxes for guests and influencers to try on. Branded milk crates were provided as stools and a working coin-op kiddie ride made the perfect photo op.
Stepping inside the fully branded box truck to the custom-built out “market” guests found faux refrigerator lined walls filled with PUMA footwear. The back sales counter was staged with Lil’ Tecca’s favorite candy, chips, beverage, and of course PUMA footwear boxes. A neon sign illuminated the back wall and LED tube lighting accented the ceiling and display cases.
Take a look at the video recap HERE!