Nightmare Before Christmas

The 30th anniversary of the beloved classic, Tim Burton’s Nightmare Before Christmas calls for a “bigger than life”, one of a kind experience! Our team did exactly that at L.A. Comic Con for Hot Topic. We thrive on projects that utilize the full range of our capabilities, from creative and design to fabrication, scenic, print, marketing, operations, and production.

With the activation being the largest in the room at 80’Wx60’Dx15’H, we fully created a space for guests to immerse themselves in the world of Nightmare Before Christmas with two photo opportunities, a floor graphic of the giant snake to walk among the graveyard, a full merch bar with limited edition Hot Topic merchandise, and a fully functioning custom prize wheel!

Guest attendance and retention was through the roof with about 5,000 visits per day. It was a true team effort that resulted in a successful and memorable experience for all involved.